Mancuso joins fellow Olympic gold medalist and Koss endorser, Dara Torres, as the company develops new products to address the gap in quality headphones designed for women.

FORBES: Gold Medal Skier Julia Mancuso Partners With Koss To Promote Headphones For Active Women

"From a marketing standpoint, it's a colossal disruption to his future, " says Premier Management Group President Evan Morgenstein, who counts Olympians Nastia Liukin, Jason Lezak and Dara Torres among his clients, of the sponsorship opportunities squandered by Gay.

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Take swimming's silver medalist Dara Torres, whose much-covered personal history--a 41-year-old mother competing against women half her age in her fifth Olympic Games--makes her both a remarkable and marketable fan favorite, with or without a gold medal dangling from her neck.

FORBES: Magazine Article