Like Apple at its iPhone 5 launch last year, Samsung made a song and dance about new camera capabilities on Thursday night.

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Characters break out into song at crucial moments and dance away the evenings in a night club yet a secret society run by the club manager threatens to turn their serious fun into frivolous danger.

NEWYORKER: Up/Down/Fragile

But introducing the Chicago cast because they night was "not gay enough", or treating the audience to a song and dance routine about the films in which actresses have exposed their breasts, led to a lot of awkward silence.

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