顾客让渡价值（customers delivered value） 顾客满意 （ customers satisfaction ） 关系营销（relationship marketing） ..
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Customers delivered value is defined as the difference between total customer value and total customer cost.
顾客让渡价值是顾客总价值与顾客总成本之差。
But, then how to measure the value delivered to your customers?
不过接下来的问题就是：如何度量交付给客户的价值呢？
Under the direction of the viewpoint of modern sales, enterprises should commit themselves to serving the customers to realize maximize the delivered customer-value .
在现代市场营销观念指导下，企业应致力于为消费者服务，实现消费者“让渡价值”最大化。
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