A number of successful applications have been reported in areas such as credit rating, fraud detection, database marketing, customer relationship management, and stock market investments.

而资料探勘在信用评级、诈欺揭发、行销资料库、客户关系管理及股票投资市场等方面的一些成功应用亦已被揭示。

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The company said the 5.10 version will be a comprehensive discovery solution with more than 20 new big data analytic capabilities, including out-of-the-box-ready visual capabilities. (Also see my upcoming Tableau story for more on visualization) Insights from these analytics can empower organizations to be more profitable by improving detection of customer churn, fraud, and the root causes of low-yield in manufacturing processes.

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The retailer even executes a transaction flagged off by the fraud detection vendor as possible fraud if the risk involved is small and the customer is loyal.

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