The empiricalfindingssupporttheconceptual framework, implying that customer-drivenandfirm-drivenbenefitsarethemainstimulants in the retailer's choiceofdemand-basedpricing.
As Ann releases its Q4 fiscal 2012 earnings on March 8, we expect its strong performance to continue driven by good customer response to its fashion-based apparel, healthy direct-to-consumer growth and balanced pricing strategy.