商家可以通过Facebook提供的Custom Audiences（自订广告受众），上传其客户的电子邮件地址和其它相关信息到Facebook的广告工具，并且这个过程不会侵犯用户的隐私。
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For direct marketers, tools including Offers, Custom Audiences and FBX are fueling growth.
FORBES: By The Numbers: Everything You Want To Know About How Facebook Ads Fared In Q4
In September we released our custom audiences tool, which lets marketers reach their current customers with relevant ads on Facebook.
FORBES: Facebook Makes It Easier To Target Ads Based On Your Shopping History
Facebook, for example, recently introduced its Custom Audiences feature, which allows campaigns to be targeted to specific customers and prospects.
FORBES: Why The Brand Content Trend Is One Marketers Can't Bypass
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