This article has analyzed the marketing status of credit card industry by employing the theories as management, marketing, brand management, strategic management and bank credit, etc.

本文运用了管理学、营销学、品牌管理、战略管理、质量管理、银行信贷等理论对信用卡的市场营销情况进行了分析。

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Now there are many questions, such as brand manage abandon, lacking of brand long-planning in our credit card issued institution.

目前，我国的发卡机构品牌经营中存在随意性、品牌规划缺少系统性、品牌经营无深度等诸多问题。

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Lloyds TSB, for example, has shelved plans to roll out its Evolvebank in the UK, and instead teamed up with Centrica, using that firm's well-established Goldfish credit card brand to create a online and phone bank.

BBC: The tough world of online banking

Consumers will sign up for a credit-card brand if it is widely accepted as a means of payment.

ECONOMIST: Economics focus

Still, you can only redeem rewards and reap fringe benefits when using the company tied to your credit card, so brand loyalty is also a very important consideration.

FORBES: The Best Rewards Credit Cards For Your Lifestyle