It went on to beat the Japanese at their own game, creating the bestselling watch brand in history and becoming the largest watchmaker in the world, with a quarter of the market.

Swatch团队以他们自己的方式击败了日本，创造了史上最畅销的手表品牌并且成为了世界上最大的手表生产商，占据着四分之一的市场份额。

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Fifa said the advert breached South African law "by seeking to gain a promotional benefit for the kulula brand by creating an unauthorised association with the 2010 Fifa World Cup".

BBC: Fifa orders South African airline to drop 'ambush' ad

But if you are old generation, or a brand, the chances are the world of apps is as impenetrable as creating websites was before blogging came along or before Facebook made it a breeze.

FORBES: Creating An App Goes the Way of Facebook and Twitter - Easy and Free