We think it is a hybrid between cause marketing and Corporate Social Responsibility Programs. Let's unpack these two definitions.

我们认为具有竞争优势的企业善举是公益营销与企业社会责任项目的一个融合。

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A Hybrid of Cause Marketing and Corporate Social responsibility.

公益营销与企业社会责任的融合。

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The best expression of corporate social responsibility is conducting charitable responsibility and correspond to it is called cause-related marketing.

企业社会责任最高层次的表现形式是慈善责任，与之相对应的行销方式称之为善因行销。

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This is pure corporate social purpose and it goes far beyond simplistic cause marketing campaigns.

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In addition to productivity as it ties to time worked, there are also the productivity bonuses associated with the ability to safely use social networks like Facebook and Twitter to meet corporate business objectives in areas like marketing, customer service and sales.

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Search Engine Marketing (SEM) campaigns highlight corporate successes related to both economic performance and social commitment.

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