The strategy of corporate crisis management hasn't necessarily changed, but in the Google, Twitter, and Facebook era, the execution has.

公司的危机公关策略未必有所改变，但是，在 Google、Twitter 和 Facebook 的时代，执行方式与过去已经不可同日而语。

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China's corporate crisis management is always customary from the point of view of business management and ignores the fact that an important proportion of the media management.

目前，我国的企业危机管理学总是习惯性的从企业管理的角度出发，忽略了其实占有重要比重的媒介管理。

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You can learn crisis management from corporate giants because not every aspect of public relations is going to be pleasant.

你可以从公司巨头哪里学到危机管理，因为并非所有的公关都会有愉快的结果。

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" The bottom line, says James Schiro, CEO of the multinational accountancy firm PricewaterhouseCoopers, is that improving corporate management "is a way to deal with the growing crisis of confidence in the region and globally.

CNN: THE REAL WORK BEGINS