"From our side we will often bring our leaders of transportation, of ticketing,of athlete experience, to make sure that as corporate spokes-people we're supplementing what we can say with people who are truly in the weeds on these subjects every day."
VOA: standard.2010.02.25
Building on the notion of the corporateathlete might sound too heroic for many organizations, but, as with athletes, we all want to be winners for many reasons, involving both our own professional ambitions as well of those of our stakeholders.
What Nick Saban cannot control is the escalating profit scheme infecting college football or the increasing disparity between the student athlete benefits and the corporate grown-ups who profit from them.