The United Nations General Assembly declared 2013 as the ??United Nations International Year of Water Cooperation?. The objective of this International Year is to raise awareness on the potential for increased cooperation, and on the challenges facing water management in light of the increase in demand for water access, allocation and services.
So whatever Apple or anyone else proposes to do in the way of providing the kind of flexible access to programming ondemand that many cable subscribers say they want depends on the cooperation of the cable companies such as Comcast, Time Warner, Cox, Charter, and others.