我们曾经在"为什么你的内容无法行销(Content is NOT Marketing)?"说到，内容无法行销的问题在于，内容的本身出问题，而不是内容无法发挥行销的作用。
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Writing a book is much more than writing the content. Other tasks include editing, layout, cover design and then choosing a publisher, not to mention marketing the book.
编写一本书不仅仅是写好内容，其它像编辑、排版、封面设计和选择出版商等工作也很累人，更不用说书的营销了。
Not everybody is "good with computers", but they too need to be able to manage the content (very often these people work in the Marketing Department of our clients).
与电脑并不是每个人都是“好”，但他们也需要能够管理内容(这些人经常工作在营销部门的客户)。
The concept of marketing costs is not new, but there are few papers or books expounding on marketing costs, and there have been great changes in its content.
市场成本不是一个新概念，但是真正详细论述市场成本的文章或著作却很少，而且市场成本所包含的内容至今已发生了很大的变化。
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