Electricity is obtained from Estonia and Lithuania and Moscow depends significantly on these republics for supplies in many areas including foodstuffs, consumergoods, automobiles, and high-technology items such as computers and instrumentation.
If CBS can convince advertisers that the older generation is an attractive market to target as well given higher disposable incomes and greater potential for purchasing consumergoods like iPads, smartphones and other popular items that younger generations might already own, then it could see a rebound in pricing trends.