The two concepts of consumer knowledge and trust are at the heart of building up a brand.
消费者的知识和信任的概念是建立一个品牌的核心。
According to the actuality of knowledge economy, the paper puts forward the viewpoint of "implement famous-brand strategy, enhance consumer satisfaction".
结合当今知识经济的现实,提出实施名牌战略,提高顾客满意的观点。
Direct approach is used to measure the effect of the brand knowledge on consumer response to elements of the marketing mix.
同时也可以直接了解到消费者对于公司制定品牌的营销组合的影响程度。
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