One of the most important roles played by brands is their effect on consumer brand choice.

品牌所扮演的最重要的角色之一就是影响消费者的选择。

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Consumer brand choice, which depends on the choice situation, has a practical significance to corporate marketer.

消费者品牌选择对于企业营销者来说具有非常实际的意义，其选择结果取决于选择情境。

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The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client's brand and extending greater choice to the consumer.

前面说做广告的人认为他们是在传递一种重要的信息，因为他们保护并且提升了客户的品牌同时又给消费者提供了更多的选择。

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For marketers it means that whether by choice or because it is forced on them, consumer craving for brand transparency is crucial for engagement and brand love.

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Consumer insecurity, for example, financial insecurity, is a strong driver of choice and brand connection.

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