We knew good and well it was coming, and come it has: Twitter has begun its all-out assault on Instagram (and inturn, Facebook) by including its own set of (free) photo filters.
Investors, Mr Gillis believes, are focused on future sources of revenue growth and, while the Google camp appears to be brimming with ideas for products that could turn into money-spinners in years to come, Apple has given little away about where its future profits will come from.