The announcementmarks a major move for Apple away from the desktopPCasthecentral hubofdigital activity, acknowledging theconsumershifttowardsmobilephonesandiPads.
Meanwhile, on the other end of the development spectrum, Sony previewed its next generation gaming station, the PS4, and presented it as their own centralhub for all things digital, presenting a new approach that includes social media, game streaming, video streaming and second screen experiences all wrapped into one convenient package.
Apple has also made a lot of noise about the concept of the "digital entertainment hub, " where its computers become central to serving up various types of digital entertainment, whether music or video.