The fear of error is a natural one, but it's not the only one that can cause a brand's social media marketing campaign to fail.

错误的恐惧是一种自然反应，但它不是唯一能导致一个品牌公司社交媒体营销活动失败的原因。

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Make sure your cause marketing campaign is big enough, and adaptable enough, to counter whatever your competition throws at you.

FORBES: Beware the Hidden Traps in Cause Marketing

In the end, it may very well be that your cause marketing campaign even if it is imperfect and eventually phased out moves your company forward.

FORBES: Beware the Hidden Traps in Cause Marketing

By all means undertake your cause marketing campaign.

FORBES: Beware the Hidden Traps in Cause Marketing