Demand is also tied to macro-economic factors like housing, construction and capital investments that are still muted due to the after-effects of recession.

FORBES: They Do Dirty Jobs But Ford Trucks Can't Pull Ford Stock Much Higher

The truck share in overall U.S. automobile sales mix is declining, and macro economic factors such as housing, construction and capital investments which influence truck demand also remain muted.

FORBES: They Do Dirty Jobs But Ford Trucks Can't Pull Ford Stock Much Higher

In plain English, this means that any investments in pump-priming infrastructure projects, including capital construction schemes, had to be funded by savings in government spending as a whole.

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