The business helped advertisers efficiently buy ad impressions at-scale across the long-tail of the web and its oceans filled with trillions of seemingly undifferentiated ad banners.
But given a bit of tweaking with a series of sliders that simulate mike placement and compression, the Variax becomes the Rich Little of the guitar world and does convincing impressions of instruments that might set you back 20 grand if you had to buy them all separately.