"It's terrible businessethics to be lying and then just get people to sign a contract, especially if English isn't their first language, " says Richard Painter, professor of corporate law at the University of Minnesota.
Potentially controversial, it is also a tricky legal area in the United States, according to Deborah Weinstein, who teaches employment law for managers in Wharton's legal studies and businessethics department.
Doug Guthrie, dean of the George Washington University School of Business, is planning to draw on expertise in the university's psychology and philosophy departments to teach businessethics and he'll seek help from the engineering program to address sustainability.