By taking advantage of this capability, organizations can now use their bi tools directly against XML to discover business insight previously locked in their XML data.

通过使用这个功能，组织现在可以直接对XML使用BI工具，发现以前隐藏在XML数据中的业务信息。

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Companies who proactively address their insight deficit problem and tap into the growing data spread across disparate systems to uncover important insight into their business will have a competitive advantage over those which do not.

FORBES: Corporate America's Deficit Problem: Lack Of Insight

All that data flowing from devices into cloud applications or data centers will help drive business decisions, deliver new products and services, provide competitive advantage and insight, and help enable new market opportunities.

FORBES: Robot Data Collectors: How to Win in a Device-to-Data Center World

New queries could then be created to take advantage of the traditional and the new data sources together to provide new insight and value to the business.

FORBES: Combating the Big Data skills shortage