Despite the prevalence of Web-based applications and other tools, Web 2.0's most noticeable impact on business in the last three years or so has been in the area of social computing.

尽管基于Web的应用程序和其他工具非常流行，但是在最近大约三年的时间内，Web 2.0在业务方面最显著的影响是在社会计算的领域中。

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Dion is talking about the convergence between the social networks and enterprise business applications. I found the following quote enormously important.

Dion谈到社交网络和企业业务应用之间的转换。

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With the explosion of data resulting from mobile devices, Internet services, social media and business applications, corporate, cloud and big data customers are constantly looking for ways to improve their storage infrastructure costs and their bottom line.

ENGADGET: HGST develops helium-filled, high-capacity hard drives: no, they won't float away

Jive Software, IBM Connections, Yammer and other social business suites offer APIs and frameworks for embedding its functionality or putting a collaborative chrome around other applications.

FORBES: Completing the Social Business Transformation: A Manifesto

So instead of one environment for work and one for social business, in the world I am imagining applications will be more like the heads-up display in a first person shooter video game.

FORBES: Completing the Social Business Transformation: A Manifesto