The man was standing upon a "burning platform".

此人正站在一个“燃烧的平台”上。

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And as soon as they've think they're on that burning platform, they're going to move.

只要他们相信他们所处的平台着了火，他们就会转移的。

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Elop said Nokia (NOK) was like a person standing on a burning platform and would have to jump into icy water to save itself.

埃洛普称，诺基亚公司就像一个人，站在熊熊燃烧的平台上，为了自救，唯一的选择就是跳进刺骨的冰水中。

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Executives should only welcome technologies that are IT friendly, intent-driven and provide enterprises with the capabilities to address their burning platform issues.

FORBES: The Bring Your Own Software Trend - And Why It Will Be Brief

After his famous "burning platform" memo, he opted to abandon the Symbian operating system, and choose Windows Phone rather than Android as the lifeboat to take Nokia to calmer waters.

BBC: Nokia and Sony - in the recovery room?

It must deliver the vision he set out in the now infamous "burning platform" memo in February 2011, when he abandoned Nokia's in-house operating systems in favour of Microsoft's Windows Phone.

BBC: Nokia's bet on Windows Phone 8: Expert opinions