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brand value chain

  • 品牌价值链:一个系统化的过程,用于将品牌投资转化为品牌资产,从而提高品牌价值。品牌价值链包括品牌投资、品牌资产和品牌价值三个环节。

网络释义专业释义

  品牌价值链

...:是对品牌的全面考察,已评估品牌的健康状况,揭示品牌资产的来源,并就改善和提升品牌资产提供建议。 品牌价值链brand value chain):是以企业向用户承诺的最终品牌价值为导向和目标,从企业经营的整个业务链入手,梳理和改善每一个环节,使之符合品牌价值的要求...

基于84个网页-相关网页

短语

brand value supply chain 品牌价值供应链

  • 品牌价值链 - 引用次数:9

    The paper first reviews the current three perspectives of understanding "brand equity" and the theory of brand value chain.

    本文首先重点回顾了理解品牌资产的三种视角以及品牌价值链理论,通过将两者结合对品牌价值链进行改进,改进的品牌价值链很好地阐述了品牌资产的形成过程。

    参考来源 - 基于品牌价值链的服务品牌资产实证研究 (研究生论文)
  • 品牌价值链 - 引用次数:3

    In the third part, the author discussed the construction of the brand value chain on Tv, making brand of provincial satellite Tv.

    第三部分以品牌价值链的建构为线索,探讨了如何打造省级卫视品牌

    参考来源 - 省级卫视品牌建设研究

·2,447,543篇论文数据,部分数据来源于NoteExpress

双语例句权威例句

  • Instead they will be moving up the so-called "value chain," transferred to production lines for the company's brand-name line of sterile covers for operating room devices.

    相反他们转移所谓“更价值环节”,转移公司品牌手术室专用无菌生产线上去

    youdao

  • An enterprise will develop external value chain system through some elements, such as customer value, outsourcing strategy, strategic alliance and brand strategy.

    企业顾客价值外包战略战略联盟品牌战略外部价值链系统拓展上有着巨大潜力。

    youdao

  • Combined with integration design of chain dining brand, it analyzed the greatest value of brand image reflected in various forms.

    结合连锁餐饮品牌空间一体化设计实践, 分析这种工作模式如何使品牌形象内涵各种形式下得到最大价值体现

    youdao

更多双语例句
  • Levering the balance sheet pulled in the roof of the whole western economy and now going too far up the value chain and being the brand just might pull in the walls.

    FORBES: The Light Bulb Moment: Lights Out In America?

  • "As Indian consumers become more upwardly mobile and more exposed to foreign brand names, it is inevitable that the Indian consumer will upgrade himself and move up the value chain and try out better brands, so I think that is what UB is trying to prevent, " he said.

    BBC: Kingfisher logo

  • And downstream, the new multi-brand retailers and the internet-savvy consumers are together gaining power and a bigger chunk of the value chain.

    ECONOMIST: The global car industry

更多权威例句
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