Dillon 等的研究表明，单维的品牌评价过于简单，品牌评价应该分解品牌特定联想（brand specific association, BSA）和综合品牌印象（general brand impression, GBI）。(Dillon 等.
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There was something in her closet for everyone, yet she was beholden to no designer - free of any specific allegiance to, or association with, a brand.
她的衣橱包含给所有人穿的衣服，但她不受制于任何设计师——不忠诚于某个品牌或与某个品牌联系在一起。
Ensure identification of the brand with customers and an association of the brand in customers' minds with a specific product class or customer need.
确认消费者品牌识别，将其与消费者头脑中的产品类别或者消费需求联系起来。
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