Your plan should outline your approach to crisis management and should describe the nature of the brand and the corporate reputation that you want to protect.

你的计划必须简明扼要，类似于危机处理办法，并且说清楚你要保护公司品牌、公司声誉的性质、意义。

youdao

Since its inception, always adhere to sound operation, standardize management, in the market, establish a brand image, won a good reputation, comprehensive strength among the best in the industry.

公司自成立以来，始终坚持稳健经营、规范管理，在市场上树立了品牌形象，赢得了良好信誉，综合实力在业内名列前茅。

youdao

Based on the purpose of reputation, brand-making, good management and high quality service, Guangrui sincerely welcomes all walks of life to create the brilliancy together.

盈河铝业有限公司立足于“求信誉、创品牌、善管理、高质量服务”为宗旨。热诚欢迎各界有志之士携手广锐共创辉煌。

youdao

Yum added that it was in the process of reviewing its supply chain management and would also launch a "brand reputation" campaign to re-assure customers of "our high quality food".

BBC: Yum Brands profit dips amid food safety scare in China