As a result, the recognition of the key factors affecting private brand purchase intention is very important.

由此，对影响自有品牌购买意向关键因素的识别显得十分重要。

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From the perspective of brand longevity, the paper makes an empirical research on the mechanism of how longevity influences the purchase intention of old brands.

基于品牌长寿性这一独特视角，对老品牌的长寿性、品牌信任与消费者购买意向之间的关系进行实证研究。

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Based on the identification of Country of Brand and Made-in Country, this study explored their impacts on product evaluation and purchase intention.

本研究在区分品牌来源国和产品制造国的基础上，探索了它们各自对消费者产品质量评价和购买意愿的影响。

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And at least some of the ad tech folks are finding ways to quantify brand affinity and purchase intention in more precise ways.

FORBES: Connect