A better supply chain should also help the company attain its fourth goal of a credible global brand.

更完善的供应链还能帮助联想达到其第四个目标——成为有信誉的国际品牌。

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In supply chain of brand monopolization, supplier is the leader, and retailer is the follower, and supplier adopts the same retail price policy in the same district.

在品牌专卖经营模式的供应链中，供应商为供应链的领导者，零售商为跟随者，供应商在同一销售区域中会采用统一的零售价格政策。

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They can be used for brand security and supply chain tracking of foods that normally can't be tagged with traditional bar codes.

FORBES: Magazine Article

Yum added that it was in the process of reviewing its supply chain management and would also launch a "brand reputation" campaign to re-assure customers of "our high quality food".

BBC: Yum Brands profit dips amid food safety scare in China

Companies continue to increase the number of suppliers in their supply chain, consistent with the trend of product companies moving towards becoming brand owners and shedding captive manufacturing capacity.

FORBES: Manufacturing Forecast - Growth Expected in 2013