The most successful brands also allow their consumers to co-create brand meaning.

最成功的品牌还允许消费者与他们共同建立品牌价值。

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Added value of brands comes from the connection between consumer demands and brand meaning, and it is realized through brand communication.

品牌的附加值来自于消费者的需要和品牌意义的联结，其实现途径就是品牌传播。

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Objective to investigated the effect of drug brand meaning response on drug selection and compliance in outpatients, in order to supply targeted pharmaceutical care.

目的调查门诊患者药物品牌内涵响应对用药选择及依从性的影响，进行有针对性的药学服务。

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Consumers have developed an armor-plated capacity to ignore brand appeals, meaning successful marketing depends on finding ways to stand out and be remembered.

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If a brand's meaning is positioned on a job to be done, then when the job arises in a customer's life, he or she will remember the brand and hire the product.

FORBES: Book Excerpt

Businesses know how important this is, and rely on their brand strategy to convey meaning and impact in the shortest time possible, driven to do this by an Internet society short on time and shorter of attention.

FORBES: How To Brand Yourself On A Small Budget