Subject concept of real estate project is core connotation of real estate product and brand.

房地产项目主题概念是房地产产品与品牌的核心内涵。

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Core concept: self-confidence sunshine of life experience is the purpose of our brand. Happy dressing classic elegant dress, we are happy to enjoy the endless pursuit.

核心理念：阳光自信的生活的体验化是我们品牌的宗旨。快乐的着装经典优雅的打扮，开心的享受是我们永无止境的追求。

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Using the concept "brand", the article analyzed the characteristics of distance education brand, and recognized the management service as the core of TV universities brand.

本文借鉴市场营销中的“品牌”概念，分析了远程教育品牌及其个性特征，并提出管理服务是电大品牌的核心。

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