合等限制因素;再者,还需透过品牌观 念管理 ( Brand Concept Management )的概 念,在品牌存续期间,进行品牌观念计划、执行、及控制的管理工作。
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Management concept: Drive human with regulations, cohere heart and minds with culture, and create life with brand.
管理理念:用制度驾驭人性,用文化凝聚人心,用品牌成就人生。
Using the concept "brand", the article analyzed the characteristics of distance education brand, and recognized the management service as the core of TV universities brand.
本文借鉴市场营销中的“品牌”概念,分析了远程教育品牌及其个性特征,并提出管理服务是电大品牌的核心。
Brand is one of the most important intangible assets for enterprises, which represents enterprises' image for their customers, enterprises' concept of value and management.
企业的品牌代表了企业的形象,经营理念和价值观念,是企业最重要的无形资产。
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