One example starting scenario is to use Web 2.0 to build a community for your business or products, and drive value, such as improved customer service and brand loyalty.

一个示例启动场景是，使用Web 2.0为业务或产品构建一个社区，并以此驱动价值，如提高客户服务和品牌忠诚度。

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Brand community is a new way of interaction between company and customer, which is prospering abroad.

品牌共同体是国外兴起的一种新型的企业与顾客互动的方式。

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The research on brand community has offered a new visual angle for customer relation management.

它的研究为顾客关系管理提供了一个新的视角。

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Since most customers listen to and trust peers more than advertising and collateral, a glowing recommendation is incredibly powerful in sustaining customer loyalty, building equity in your brand, and strengthening your community.

FORBES: Why Social Media Is One Of The Best Ways To Keep Your Customers Happy