Fifth, brand credibility can affect brand choice preference though relative price and then perceived quality.
第五，品牌可信度可以通过影响相对价格、感知质量进而影响消费者的品牌选择偏好。
Information costs saved, lower perceived risk, and perceived quality affect brand choice preference remarkably and positively.
节省的信息成本、较低的感知风险和感知质量都对品牌选择偏好具有显著的正向影响作用。
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