In 2009, the brand repositioned itself as "fun" and launched a cartoon character to bring happiness to consumers.
在2009年，品牌重新定位于“有趣”，并推出了曲奇人的卡通形象，能够消费者带来快乐。
The cartoon brings Chinese people not only the classical cartoon characters, but also introduces them to the Disney brand.
这部动画片不但让一代人深深记住了这几个经典动画人物，更是让大多中国人记住了迪斯尼这个品牌。
China's animation image of the brand recognition and influence are not enough, resulting in Chinese cartoon industry has not formed animation industry chai such as "Transformers" and "Tom and Jerry" .
由于中国动漫形象的品牌知名度和影响力不够，导致目前中国的动漫产业尚未形成如《变形金刚》、《猫和老鼠》般规模的动漫产业链。
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