When advertisers create a brand, for example, they want to impress consumers with the brand and its image.

例如，当广告商创建一个品牌时，他们想要用这个品牌和它的形象来打动消费者。

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From an insider's point of view, if a brand's most coveted goal is brand image, if agents simply undertake store expansion in the pursuit of greater profits, brand image will be hurt.

以内部人的观点，如果品牌最关注的目标是其品牌形象，如果代理商只是为了获得更大的利润进行门店扩张，品牌形象就会受到破坏。

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Many companies use the advantage of a strong brand image and brand power strategically to expand their businesses.

许多公司使用强而有力的商标图像和品牌力量策略性地扩展他们的企业。

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"The nation's brand is basically its image, its reputation," "Whether you are talking about getting tourists, or getting investors, or getting talent or getting respect, attention,and so forth.

VOA: standard.2009.11.05

What makes a brand strong though is the close alignment between internal brand identity and external brand image, what we call brand Integrity.

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The bottom line: Toyota Camry LE has a company brand image, while Honda Civic LX has product brand image, which make it difficult for the two companies to generate the necessary Word-of-Mouth and buzz to keep the two models on the best-selling list of consumers.

FORBES: What haunts the new Toyota Camry and the new Honda Civic?

"An Internet company has to build its brand up from scratch, in terms of software, order fulfillment and brand image, " Netessine says of Amazon's dominance.

FORBES: Booking Losses