Added value of brands comes from the connection between consumer demands and brand meaning, and it is realized through brand communication.

品牌的附加值来自于消费者的需要和品牌意义的联结，其实现途径就是品牌传播。

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See GM-free Irish label good for business: Added value, increased market share, better branding and unique selling point: the most credible GM-free food brand in Europe.

请参看“无转基因爱尔兰”的良好业务原则：品牌、增加价值、增加市场份额、更好的品牌和独特的卖点在欧洲销售最可靠的无转基因食品。

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Real estate dealer has to make great efforts to develop a brand new life style as an added value, and that is the base for the third phase of Phoenix City --- Fragrance and Blossom.

因此负责的开发商必将致力于打造全新的生活方式，并以此为经营理念附诸于产品之上，而这正是建造凤凰城三期花开桂香的理念精髓！

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Tencent Holding company owns a number of Tecent name brand internet and computer companies principally engaged in the value-added services markets online and in telecom.

FORBES: What's Been Better Than Gold This Year?

The retail brand, and what it stands for, has become a surrogate for added-value.

FORBES: Holiday Retail Sales, Part 1: The Economy and Consumer Strategies

The good news is that the brand can serve as a surrogate for the added-value consumers are looking for, and become a driving factor in the value equation.

FORBES: Engagement Is Never on Clearance