What I didn't realize until I met Mr. MacLean and got a look at the book was that the reason his publicist suggested a chopper is because that's how he shot the book, over the course of approximately 25 hours hanging over the city.
In Be Your Own Best Publicist , the book I co-wrote with fellow Forbes blogger Meryl Weinsaft Cooper, we interviewed a number of smart, interesting people on how to build a brand and stand out.