Many blockbuster products have their roots in bright ideas, rigorous research and canny marketing, rather than luck.

很多拳头产品都归根于好的创意，严谨的调查和精确的市场分析，而并非运气。

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Unlike last year, when it launched the iPad, Apple isn't expected to unveil any new blockbuster products in 2011. Instead, it is likely to come up with tweaks to its existing lines.

与去年不同的是，苹果公司发布ipad之时，并未预期会在2011年公布任何新的惊世之作，而是打算把tweak软件推向市场。

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This explains why bestselling books, or blockbuster films, occasionally seem to grow not just more quickly than products which are merely very popular, but also in a wholly different way.

这解释了为什么畅销书或是大片儿，不时地显得不只增长比那些冷门的作品增长更快，而且是以完全不同的方式增长。

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And in the process, they missed disruptive innovations that opened up new customers and markets for alternative blockbuster products.

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And in the process, they missed disruptive innovations that opened up new customers and markets for lower-margin, blockbuster products.

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While this helps Apple extend its lead with these blockbuster products, we expect that some cost pressures will feed through as well.

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