Another big question is what exactly is Alibaba s big Data strategy?

另一个重要的问题是阿里巴巴的大数据战略究竟是什么？

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Our strategy is to build a huge user base, then big data, then build our own mobile advertisement platform.

我们的策略是，先获取大量用户，以及有价值的大数据，之后建立我们自己的移动广告平台。

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Similarly, securing big data should be part of a broader security strategy rather than having a separate big data security strategy that potentially creates yet another data silo.

同样，保护大数据安全应该被纳入范围更广泛的安全策略，而不是另外再搞一套单独的大数据安全策略，因为这可能会制造出又一个数据竖井。

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Finally, they must ensure that their big data strategy is not out there on its own, but is actually aligned with the overall strategy for the business.

FORBES: Now that data's going really big, what's next?

In the next 12 months we are going to see the same breakout moment when everyone has to have a big data strategy, doing an inventory of what data do we have, what data we should be collecting and we are not, and how we could use it.

FORBES: What's to be Done about Big Data?

Other companies have leveraged big data in sales strategy to improve selling, pinpoint customer motivation, and understand brand preferences.

FORBES: Now that data's going really big, what's next?