In November 2009, Frogloop reported on a simple click-through rate test on a tweet and link that Beth Kanter sent out to her 120,000 + followers and Geoff Livingston sent to his 7500 + followers.

2009年11月，Frogloop报告了一个简单的点进率测试，Beth Kanter向她的12万名追随者，Geoff Livingston向他的7500名追随者发送了相同的一条推特信息和一个链接。

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Thankfully, Beth Kanter and KD Paine have come to our rescue with their new book, Measuring the Networked Nonprofit.

FORBES: The Secret to Measuring Social Media: An Interview with Beth Kanter

Yet, as Beth Kanter observes, concerns also multiplied.

FORBES: What Kony 2012 Can Teach Us About Ourselves