If there's one thing most web users have learned to spot, ignore and possibly even resent, it's a banner AD.

有一个事实就是，现在大多数网民都学会了辨认，忽略甚至可能反感横幅广告。

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For comparison purposes, a banner AD on the Web getting a 2% click-though rate (CTR) is considered fairly successful, but most campaigns now receive just 0.2%-0.3% CTRs.

要知道，如果网页上的banner广告点击率达到2%的话就会被视为非常成功，但大部分点击率只有0.2 - 0.3%。

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Deep content: Unlike commercials or print ads, a Web AD banner is only the beginning of the process.

深刻内涵：不像广告或平面印刷广告，网络广告的旗帜仅仅是开始的过程。

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PubMatic, which tracks online ad rates, reports that the price of a banner ad on an entertainment Web site fell from 57 cents per thousand viewers at the start of the year to 33 cents by October.

FORBES: Banner Year? Not Quite

In the year to come, security professionals are warning of bank code-stealing exploits that are much slicker and more convincing--hidden in guises as harmless as a banner ad on a reputable Web site or a message from a friend on a social network.

FORBES: Future Phishing

Within days, I noticed wherever I went on the Web, there was a Volvo banner ad waiting for me.

FORBES: Algorithm And Blues