The next-generation tools, like Curata (a HiveFire company) and Curation Station, are focused on B-to-B marketing with a value proposition focused on their ability to drive awareness by improving organic search, and provide organizations with an opportunity to build thought leadership.
One clear fact about our particular B-to-B audience that impacts our marketing plan is that the purchase decision cycle typically runs six months to one year sometimes even longer.
B-to-B marketers continue to improve their journey of ROI measurement as marketing becomes more accountable at the executive level for a quantifiable impact on revenues.