"And he was a journalist that had access to a large audience because he was working with the high-profile Sunday Times ."
VOA: standard.2009.09.01
What I have found is that because we have been able to retain and grow an audience, that audienceprofile continues to be extremely valuable to corporate underwriters and foundations.
In the case of Classic Gold, they have obviously decided that Tony Blackburn represents the "brand" of the personality radio DJ, the "way it used to be" if you like, and if that suits their "audience profile" then so should the "brand" of music that a DJ of that school judges to be appropriate.