How explain oneself and behavior of others, and how the explanation influence motivation, mood, this is the attribution theory, one kind of psychology theory.
归因理论是关于人们如何解释自己或他人的行为以及这种解释如何影响他们的动机、情绪和行为的心理学理论。
Studies on attribution theory can help explain people's behavioral motivation and therefore provide guidance to their behavior.
归因理论是人们对自己和他人行为的原因进行推测的理论。
CSR; Attribution Theory; Expected - Perceived Model; Perceived Motivation; Corporate Ability; C-C identification.
企业社会责任；归因理论；期望实绩模型；感知动机；企业能力；企业认同。
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