attractive quality theory
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Based on the customer loyalty theory and Attractive Quality Theory, this paper integrated the professor Noriaki Kano's"Attractive Quality Theory", make a new definition, and done a Category ;
本文在顾客忠诚理论和魅力质量理论研究的基础上，运用狩野纪昭教授的魅力质量理论对顾客忠诚进行了重新的概念界定，并对顾客忠诚做了分类；
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