They are not only an aspirational good -buying the right western brands still suggests sophistication and wealth -but also they provide a basic guarantee of quality and product testing.

它们不仅受到追捧——购买合适的西方品牌仍意味着修养和财富——而且还提供了基本的质量和产品检测保障。

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Because now more than ever, the company is selling a feeling rather than a product: the aspirational image of the modern bon vivant.

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Apple is fantastic at making a product that's very aspirational, and it makes an enormous amount of money on every iPhone, but in terms of simply shifting a lot of phones and achieving huge scale, it's Samsung that has the winning strategy.

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Now we got a very aspirational brand that people are consuming and we have a product on the court that people are really proud of.

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