[品牌]国内厂商品牌建立意愿及能力之初步调查 - 免费下载文档 关键词:品牌,品牌需求, 品牌 关联 [gap=1052]Key words: Brand, brand need, and brand association
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If the brand approved by the consumers, and if it can be chose by the consumers will be determined by the consumers' conscious of brand, brand image and brand association.
消费者对品牌是否认可,是否愿意通过自身的购买行为实现对品牌的选择,均与消费者的品牌意识、品牌印象和品牌联想密切相关。
According to the result, perceived quality and brand association both affect brand equity of the news websites, nothing but brand association is a little unobvious comparatively.
研究结果发现,知觉品质、品牌联想皆对三家新闻网站品牌权益产生影响性,不过在品牌联想上的表现较差些。
Simon Harrop, chief executive of BRAND sense agency, reckons the power of scents comes from their close association with emotion and memory.
品牌感觉代理首席执行官西蒙•哈罗珀断言气味的威力来自于他们与情绪和记忆紧密相连。
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