At first, based on the content analysis of the Male Channel of Sina, we could see the changes of man's social gender.

首先，本文通过对新浪网“男性频道”的内容分析来看男性的社会性别的变迁。

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The study of the deeper national psychological issues requires a survey of the gender roles and an analysis of relevant social and cultural factors.

要研究民族的深层心理问题，就需要对性别角色及其获得进行研究，需要对相关的社会文化因素进行研究。

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The paper proceeds from the gender role education function of advertising and provides a comparative analysis of gender roles in Chinese advertising and social contexts.

西方社会心理学的研究成果证明广告具有性别教育功能。中国广告中的女性形象在一定程度上误导女性的社会角色定位。

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